http://salesscale.com/best-practice-customer-stories/ Thu, 02 Dec 2010 17:11:01 +0000 hourly 1 http://wordpress.org/?v=3.5.2 http://salesscale.com/best-practice-customer-stories/#comment-8 David Shedd Fri, 05 Nov 2010 23:54:37 +0000 http://salesscale.com/?guid=a9e725970c59eb4c3d6d044597825612#comment-8 Paul, excellent article. You hit the nail on the head with the importance of telling stories to help sales sell to customers. Well Done! As an addition, I think that you can use social media, such as blogs, to collate some of these customer stories and additional vignettes. That puts the story easily at hand for the sales people, tells the company successes and stories in a unique voice (much better than the typical “voiceless” web site), and allows for a great follow-up as a way to tell a confirming story after the meeting (send a link to the blog or paste into the follow-up E-mail).

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